...about brand storytelling with Elena Hutt
Meet Elena
Ele is a brand storyteller, self-development preacher & traveling mom on a mission to enjoy life, eat everything she can, and help female entrepreneurs craft unforgettable stories. She works remotely, travels with her 10-year-old son, and lives the meaningful lifestyle she craved for so long.
Find Elena on Instagram at @elehutt and her newly launched website here.
Your browser doesn't support HTML5 audio
...about brand storytelling with Elena Hutt
We all have a story. Why not share yours with an impact?
The ability to wrangle a group of people interested in what greatness you offer is hard to come by these days on the internet.
There is always a bunch of people to your right doing what you aspire to and it’s easy to ask yourself
“well what makes me so special? why would anyone choose to work with me over them?”
Ever feel that way?
It may be because you haven’t entirely nailed down your brand’s story.
It’s hard for people to jump on board your train if they don’t know where you are headed, right?
To take one step today to be closer to the brand your dream of being…by listening to this episode of Karina Talks Too Much, you’ll be jazzed up to get started asap! Pronto! Today!
Understanding what part of your story that paints the picture you want of your brand is something you might be able to do all on your own, but if that sounds scary, there are wonderful people like Elena you can lean on for support.
Here are a few of Elena’s top tips:
Elena references Upwork as the first place she started when looking for work. Instead of creating a vague offer that appeals to many, she advises getting to the core of what your good at, be specific and clear and offer only that.
Begin to understand your very own Hero’s Journey to help your clients and potential clients connect on a deeper level to you and your mission.
Look at your purpose. If you can’t answer the question “what greater purpose does my story serve?” then there is no reason to be doing what you are doing, right? Get clear here and it’s easy sailing.
Keep it simple, don’t confuse your audience with an elaborate story with various characters or themes. Direct, honest and engaging storytelling is the best way to earn trust.
Be sure to reach out to Elena with the links above to work directly and leave a comment below on how you included storytelling to grow your brand.
Until next time!
xoxo,
PS. Here are a few more ways to inject you and your bad-self into your brand
share an opinion that you feel strongly in, that maybe polarizes most groups of people
crush stereotypes and norms
solve a real-life issue
All these are great ways for people to keep thinking (and talking) about you, long after they’ve left your feed.