You’ve started online (or you wanna) and you know how crucial it is to nail your brand story, right?

If not, phew! Glad you found this page here…consider me your marketing fairy Godmother that will help breathe life into your brand and get your theme off the ground.

I encourage you to take today to get really clear on the values and characteristics that are most important to you, and not just in business. Think about the qualities you look for in new friends, people you spend your time with or business partners.

For me, I try and bring three-pillar qualities to everything I do in life and business, and that is a sense of education, health, and adventure. These three qualities help others see me in my best light as I shine in my strengths. This helps to build credibility, consistency, and trust with your ideal peeps.

Every piece of content I throw out into the web, be it in my podcast, blog or social media post, I want to embody those three pillars (education, health & adventure) every time.

Are these three words on a post-it everywhere in my house? Maybe.
Do those post-its help me channel my voice into the perfect pitch to those seeking it? You betcha.

Getting really clear on who you are talking to is the first step in defining your brand and who you plan to serve with your products or services.

Listen to this quick video above where I share how you can get started building your brand story, but also what my favourite social media hot spots are and why and how to avoid unauthentic followers.

And if all this isn’t enough, be sure to check out episode #19 of the podcast, where I talk with brand storyteller Elena Hutt all about how she helps business owners craft the perfect brand message. Elena shares tips on how to move closer towards the brand of your dreams by sharing your story in a powerful and unique way.

To defining your brand, onwards and upwards, Buttercup!

xx,